Overview
The Global launch of Glenfiddich’s Time Re:Imagined took place at The Tate Modern followed by market events across China, Taiwan, US, UAE, Germany and more.
The collection of 30, 40 and 50-year-old rare, aged Scotch whiskies were revealed to 100 global media and talent during an immersive audio-visual experience by partner, Ryoichi Kurokawa and Michelin starred dining experience by Tom Sellers at The Tate Modern. Guests from Monocle, Forbes, Vogue, Jing Daily, Elle, GQ as well as celebrities from the world of art, fashion and music were in attendance generating global earned media and social coverage.
A global media partnership with Wallpaper* magazine delivered artist partner content, print and social coverage… https://www.wallpaper.com/w-bespoke/glenfiddich-time-reimagined
Global Launch
Glenfiddich Time:ReImagined
Markets
UK, US, China, UAE, Taiwan, South Korea, Germany, Nigeria
