Overview
Tuborg Open is a Music Collaboration Platform, which encourages music discovery and gives local musicians the chance to work with an international artist. Tuborg partnered with Clean Bandit, the grammy award winning, multi-platinum selling band known for their collaborations and for fusing musical genres.
The relationship saw Tuborg and Clean Bandit travel to China, India, Nepal, Russia and Vietnam to collaborate with local acts and record five songs for release across DSPs. Whilst visiting each location, the band filmed a Tuborg documentary, local music videos including product placement, performed at branded events and participated in local press junkets with their collaborators.
Partnership
Clean Bandit x Tuborg
Markets
China, India, Nepal, Russia and Vietnam
Campaign creative
Documentaries
Events
