Overview
Glenfiddich brought works of experimental artist Ryoichi Kurokawa to London’s Frieze week.

Following a successful global launch, markets continued the partnership with Ryoichi Kurokawa, driving brand awareness and luxury lifestyle PR. In the UK, the audio-visual installation inspired by Glenfiddich’s Time Re:Imagined Collection of rare, aged Scotch whiskies was displayed within a striking mirrored cube in front of a busy King’s Cross Station. The experience continued at partner hotel The Standard, London where the audio-visual artwork was displayed as a residency alongside bespoke Glenfiddich cocktails and supported by a curated line up of DJ nights.

A media partnership with Highsnobiety created a digital experience to further support the launch... Glenfiddich x Ryoichi Kurokawa Reimagine Time For Frieze (highsnobiety.com)

Partnership
Glenfiddich x Frieze London

Markets
UK

Media and Influencer Events

Press Coverage